The registration becomes mandatory on Deezer!
This could not last, the site for listening to music streaming, Deezer, which has 5.5 million users worldwide, just to make the registration requirement to use the service! A change that should not delight everyone … Faced with a crisis in the advertising market, the site has “allegedly” had no choice and goes through the listing of its users, be able to target its advertising to meet the demand of advertisers. But that’s not all because Deezer, which is really stifled by advances on receipts and fees for licenses required by the considerable dependents, should also start during the month, advertising audio when listening the title! Users remain loyal to their services with all this publicity?
“Our business model is based on advertising,” recalls Jonathan Benassaya, co-founder of Deezer. But “it was the will of the advertising market, which is in crisis, to target messages more than before. It is a trend, since registration was required to create playlists.”
